Pizza Box Promotion for Nordic Walking

A blogger in the Netherlands reports that Nordic Walking is one of several fitness activities being promoted to police officers in the city of Utrecht: "The police in Utrecht are kicking off a fitness campaign called ‘Zorg goed voor jezelf’ (’Take good care of yourself’). The cops will be given a pizza box, albeit not with pizza inside. The box features a paper pizza that are vouchers for various fitness-related clinics, such as quit smoking, learning about healthy food, and hydrospinning and nordic walking."

The US equivalent would probably be giving cops empty Dunkin' Donuts bags, a reference not lost on the Dutch blogger.